Privacy policy
Data protection declaration
1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is penfabrik GmbH, Neunerweg 7, 88353 Kißlegg, Germany, Tel.: 0049 7563/5195288, Email: info@penfabrik.com. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
2) Data collection when visiting our website
2.1 If you simply use our website for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you: The website you visited, the date and time of access, the amount of data sent in bytes, the source/reference from which you accessed the site, the browser you used, the operating system you used, the IP address you used (if applicable: in anonymized form). Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete evidence of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
3.1 Shopify For the hosting of our website and the display of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties. When data is transferred to Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.
3.2 Cloudflare We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties. For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
4) Cookies.
To make visiting our website more attractive and enable the use of certain functions, we use cookies, i.e., small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"); others remain on your device for a longer period and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find out the storage period from the overview of your web browser's cookie settings. If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent given, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit. You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contacting us
5.1 Trusted Shops For review reminders, we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany Exclusively on the basis of your express consent Consent in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address and, if applicable, other customer data to the provider so that they can contact you by email with a review reminder. You can revoke your consent at any time with future effect vis-à-vis us or the provider. We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The contract for joint responsibility can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO
5.2 WhatsApp Business You have the option of contacting us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “business version” of WhatsApp. If you contact us via WhatsApp regarding a specific business transaction (e.g., an order you have placed), we will save and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (b) GDPR to process and answer your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) so that we can assign your request to a specific process. If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will save and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information. Your data will always only be used to answer your request via WhatsApp. No data will be shared with third parties. Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company, Meta Platforms Inc., in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of users who have contacted us via WhatsApp.
This ensures that every person whose WhatsApp contact details are stored in our address book has consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) (a) GDPR by accepting the WhatsApp Terms of Use upon first use of the app on their device. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.
The purpose and scope of data collection and the further processing and use of the data by WhatsApp, as well as your related rights and setting options for protecting your privacy, can be found in WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy
We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits its transfer to third parties.
As part of the above-mentioned processing, data may be transferred to Meta Platforms Inc. servers in the USA.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
5.3 When you contact us (e.g., via contact form or email), personal data will be processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is related to a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.
6) Data processing when opening a customer account
In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.
You can delete your customer account at any time and can do so by sending a message to the above-mentioned address of the controller. After deleting your customer account, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods that prevent this, and we have no legitimate interest in continuing to store it.
7) Use of customer data for direct marketing
7.1 Registration for our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send our newsletter, which ensures that you only receive our newsletter after you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address entered by your Internet service provider (ISP), as well as the date and time of registration, so that we can later trace any possible misuse of your email address. The data we collect when you register for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.
7.2 Sending the email newsletter to existing customers
If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our product range, as those you have already purchased, by email. According to Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails.
You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with future effect by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.
7.3 Product availability notification by email
For temporarily unavailable items, you can sign up to receive product availability notifications by email. We will send you a one-time notification by email about the availability of the item you have selected. The only mandatory information required to receive this notification is your email address. Providing additional information is voluntary and may be used to contact you personally. We use the so-called double opt-in process to send emails, which ensures that you only receive a notification after you have expressly confirmed your consent to this by clicking on a verification link sent to the specified email address.
By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address registered by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can track any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability is used strictly for the intended purpose.
You can unsubscribe from availability notifications at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this declaration.
7.4 Shopping Cart Reminders by Email
If you cancel your purchase with us before completing the order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.
The only mandatory information required to send this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. We use the so-called double opt-in process to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address you provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR to send you a shopping cart reminder. We store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.
You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the person responsible named above. Once you have unsubscribed, your email address will be immediately deleted from our mailing list unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this declaration.
8) Data processing for order processing
8.1 Transmission of image files for order processing by email
On our website, we offer customers the opportunity to request the personalization of products by sending image files by email. The submitted image motif will be used as a template for personalizing the selected product.
The customer can send one or more image files from the memory of the device used to us via the email address provided on the website. We then collect, store, and use the files transmitted in this way exclusively for the production of the personalized product in accordance with the respective service description on our website. If the transmitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transmission will take place. If the transmitted files or digital motifs contain personal data (in particular images of identifiable persons), all processing operations described above will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 (1) (b) GDPR.
After the order has been completed, the submitted image files will be automatically and completely deleted.
8.2 Transmission of image files for order processing via the upload function
On our website, we offer customers the option of requesting the personalization of products by submitting image files via an upload function. The submitted image motif will be used as a template for personalizing the selected product.
Using the upload form on the website, the customer can send one or more image files from the memory of the device they are using directly to us via automated, encrypted data transfer. We then collect, store, and use the submitted files exclusively for the production of the personalized product in accordance with the respective service description on our website. If the submitted image files are passed on to special service providers for the production and processing of the order, you will be explicitly informed of this in the following paragraphs. No further transfer will occur. If the transmitted files or digital images contain personal data (in particular images of identifiable persons), all of the processing operations just mentioned will be carried out exclusively for the purpose of processing your online order in accordance with Art. 6 (1) (b) GDPR.
After the order has been completed, the transmitted image files will be automatically and completely deleted.
8.3 To the extent necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.
If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we will process the contact data you provided when placing your order in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6 (1) (c) GDPR. Your contact data will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
8.4 To fulfill our contractual obligations to our customers, we work with external shipping partners. We will pass on your name, delivery address, and, if necessary for delivery, your telephone number, to a shipping partner selected by us exclusively for the purpose of delivering the goods in accordance with Art. 6 (1) (b) GDPR.
8.5 Shopify Digital Download
We use the following provider to process orders: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
Your name, address, and any other personal data will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR exclusively for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for processing the order
8.6 Post & DHL Shipping (official)
To prepare shipping, we use the services of the following provider: Deutsche Post DHL Research And Innovation GmbH, Kurt-Schumacher-Str. 1, 53113 Bonn
In accordance with Art. 6 (1) (b) GDPR, we transmit digital shipping labels containing your delivery information from our order processing system to the provider exclusively for the purpose of processing your online order. The provider then sends these labels to our local printers to enable printing. Data will only be passed on to the extent that this is actually necessary for processing.
8.7 Shopify Order Printer
We use the following provider for order processing: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Your name, address, and any other personal data will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR for the purpose of processing your online order. Your data will only be passed on to the extent that this is actually necessary for processing your order. The provider is also used for accounting purposes. The provider processes incoming and outgoing invoices, as well as, if applicable, our company's bank transactions, in order to automatically record invoices, match them to transactions, and create financial accounting from them in a semi-automated process.
If personal data is also processed in this process, the processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the efficient organization and documentation of our business transactions.
8.8 Transfer of personal data to shipping service providers
- Deutsche Post
We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This data will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
Consent can be revoked at any time with future effect by contacting the person responsible named above or the provider.
- DHL
We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. Disclosure will only occur if necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
Consent can be revoked at any time with future effect by contacting the above-mentioned controller or the provider.
- DHL Express
We use the following provider as our transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany
We will disclose your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only disclose the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. Disclosure will only occur if necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
Consent can be revoked at any time with future effect by contacting the above-mentioned controller or the provider.
- FedEx
We use the following provider as our transport service provider: FedEx Express Germany GmbH, Langer Kornweg 34 k, 65451 Kelsterbach, Germany.
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
Consent can be revoked at any time with future effect by notifying the above-mentioned controller or the provider.
- UPS
We use the following provider as our transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany
We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
Consent can be revoked at any time with future effect by notifying the above-mentioned controller or the provider.
8.9 Use of Payment Service Providers (Payment Services)
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing will be carried out via the "Apple Pay" function of your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. Authorizing a payment requires entering a code previously specified by you and verifying it using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay to process the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made through Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- EPS Transfer
One or more online payment methods from the following provider are available on this website: PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria
If you select a payment method from the provider that requires you to make an advance payment (e.g., credit card payment), the payment data you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Google Pay
If you choose the "Google Pay" payment method provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing will be carried out via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with NFC functionality. The payment will be charged to a payment card stored with Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay of more than €25, you must first unlock your mobile device using the verification method configured (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the originating website, which is used to verify the payment. This transaction number does not contain any information about the actual payment details of your payment method stored with Google Pay, but is created and transmitted as a one-time, valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary to process the payment process. The transaction is executed exclusively between the user and the originating website by debiting the payment method stored with Google Pay.
If personal data is processed during the described transmissions, the processing is carried out solely for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, the merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer, or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR based on the legitimate interest in proper accounting, the verification of transaction data, and the optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
Further information on data protection with Google Pay can be found at the following website address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.
If you select a payment method from the provider that requires you to pay in advance (e.g., credit card payment), the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method that requires the provider to pay in advance (e.g., purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.
In order to protect our legitimate interest in determining our customers' solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, and payment experience), whether the payment option you have selected can be granted with regard to payment and/or default risks.
In addition to provider-internal criteria in accordance with Art. 6 (1) (f) GDPR, identity and credit information from the following credit rating agencies may also be used to make a decision during the application review:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- PayPal
One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider that requires you to make an advance payment, the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method that requires us to pay in advance, you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, information about an alternative payment method) during the ordering process.
In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal information you provide and other data (such as shopping cart, invoice amount, order history, and payment experience), whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). To the extent that score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method from the provider that requires you to make an advance payment (e.g., credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Stripe
One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland
If you select a payment method from the provider that requires you to pay in advance (e.g., credit card payment), the payment details you provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method that requires the provider to pay in advance (e.g., purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.
In order to protect our legitimate interest in determining our customers' solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider will check, based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), whether the payment option you have selected can be granted with regard to payment and/or default risks.
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.
You can object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
8.10 Credit Check
Should we provide advance payment (e.g., delivery on account), we reserve the right to conduct a credit check based on mathematical-statistical procedures in order to protect our legitimate interest in determining our customers' solvency. We transmit the personal data necessary for a credit check to the following service provider in accordance with Art. 6 (1) (f) GDPR:
SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany
The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, is used in calculating the score values. We use the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the establishment, implementation, or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for contractual payment processing.
9) Web analysis services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which is, however, truncated by Google to prevent it from being directly linked to a person.
The information is transmitted to Google servers and processed there. This also includes transmission to Google LLC, based in the USA.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information regarding Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and at https://policies.google.com/technologies/partner-sites
Demographic Features
Google Analytics 4 uses the special "demographic features" feature and can use it to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertisements and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google Account settings.
To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
User IDs
As an extension to Google Analytics 4, the "User IDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
9.2 Google Tag Manager
This website uses "Google Tag Manager," a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and calibrating, controlling, and linking them to conditions via a uniform user interface. Google Tag Manager itself does not store or read information on user devices. The service also does not perform any independent data analyses. However, when you visit a page, Google Tag Manager transmits your IP address to Google, where it may store it. Transmission to Google LLC servers in the USA is also possible.
This processing will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further legal information regarding Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de
9.3 Hotjar
This website uses the web analytics service provided by the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.
Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of user behavior on our website and to create pseudonymized user profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. Merging with other personal data about you will not take place.
All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
9.4 Shopify Analytics
This website uses the web analytics services of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
Data is also transmitted to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.
Through the use of cookies and/or comparable technologies (such as tracking pixels, web beacons, and algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data. This includes information about the device used, such as the IP address and browser details, which are processed for statistical analysis of user behavior on our website and for the creation of pseudonymized usage profiles. This enables, among other things, the evaluation of movement patterns (so-called heatmaps), which illustrate the duration of page visits as well as interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization generally precludes any direct personal identification. No merging with other personal data collected elsewhere takes place.
All of the processing described above, in particular the retrieval or storage of information on the device used, is carried out solely on the basis of your express consent pursuant to Art. 6 (1) lit. a GDPR. You may revoke your consent at any time with effect for the future by deactivating this service via the “cookie consent tool” provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits disclosure to third parties.
For transfers of data to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
10) Retargeting/ Remarketing and Conversion-Tracking
10.1 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google Account and using information from your Google Account to personalize ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google will temporarily link your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC's servers in the USA.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
10.2 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can determine the success of individual advertising measures based on the data from the advertising campaigns. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
When using Google Ads, personal data may also be transferred to Google LLC servers in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently opt out of cookies being set by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to target users whose data we have received as part of business or business-like relationships with even more targeted advertising, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not receive access to the clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.
Customer data will only be transferred to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures regarding the Customer Match feature can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
10.3 Google Ads Conversion Tracking without Cookies
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.
This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service never places cookies on your device.
Instead, your browser's local storage is used to store a unique ID assigned by Google, which enables analysis of your website usage. For this purpose, certain user information is processed via the ID.
The ID is set when a user clicks on an Ads ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected in this way is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.
However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to Google LLC servers in the USA. Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
If the information collected is personally identifiable, the processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here:
https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
11) Page Functionalities
11.1 Trusted Shops Trustbadge
Our website incorporates graphic elements from the following provider to display external customer reviews and/or an externally awarded quality seal: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany.
When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements correctly. Certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed in the process, this is done in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the optimal marketing of our offerings and the attractive design of our website.
If you place an online order with us, further processing may occur.
Depending on your express consent pursuant to Art. 6 (1) (a) GDPR, after completing an order, your order information (order total, order number, and any purchased product) and your email address will be transmitted in encrypted form to the provider via the Trustbadge in order to verify an existing registration for the provider's services (in particular "Buyer Protection") and, if necessary, to enable a new registration.
In the event of an existing registration being identified or in the event of a new registration with the provider for its services (in particular Buyer Protection), your order information (order total, order number, and purchased product) and your email address will be transmitted to the provider based on the contractual agreement with the provider in accordance with Art. 6 (1) (b) GDPR and further processed by the provider in order to provide the services (in particular Buyer Protection).
We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The joint controllership agreement can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO
11.2 Google Maps
This website uses an online map service from the following provider: Google Maps (API) of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Google Maps is a web service for displaying interactive maps to visually present geographical information. Using this service will show you our location and make it easier to find your way there.
When you access subpages that include the Google Maps map, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also involve transmission to Google LLC servers in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account already exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them.
The collection, storage, and evaluation are carried out in accordance with Art. 6 (1) (f) GDPR based on Google's legitimate interest in displaying personalized advertising, market research, and/or tailoring Google websites to meet your needs. You have the right to object to the creation of these user profiles; you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling the JavaScript application in your browser. Google Maps, and thus also the map display on this website, will then not be available.
To the extent legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your right of withdrawal, please follow the options for objecting described above.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
11.3 Google Maps API
To enable real-time verification of certain entries in the address form of our web shop's ordering process for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC, USA
The provider validates the entered address, verifies the spelling, and adds any missing data. For addresses that are not unique, correct alternative suggestions are displayed. For this purpose, the address data you enter will be transmitted to the provider, stored and evaluated there.
This processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in properly recording the customer's correct address data in order to conscientiously fulfill our contractual delivery obligations and to prevent contract implementation problems.
The provider processes the data in question separately and does not merge it with other data sets. It deletes it as soon as its status or accuracy has been confirmed, but no later than 30 days later.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's privacy policy can be found here: ttps://business.safety.google/intl/de/privacy/
11.4 Google reCAPTCHA
On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transmitted to: Google LLC, USA. For the visual design of the CAPTCHA window, the provider uses "Google Fonts," i.e., fonts downloaded from the Internet by Google. No further information beyond that mentioned above, which is already transmitted to Google via the ReCAPTCHA functionality, is processed in this case.
The service checks whether an input was made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this data to the provider's servers for evaluation. Cookies, i.e., small text files stored in the browser of the device, may be used for this purpose.
If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 (1) (f) GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's privacy policy can be found here:
https://business.safety.google/intl/de/privacy/
11.5 Google Customer Reviews (formerly Google Certified Retailer Program)
We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in an email survey from Google.
If you give your consent in accordance with Art. 6 (1) (a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The rating you submit will then be summarized with our other reviews and displayed in our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. Using Google Customer Reviews may also result in the transmission of personal data to Google LLC's servers in the USA.
You can revoke your consent at any time by sending a message to the data controller or to Google.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
12) Tools and Other
Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users upon page access in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be granted by checking the appropriate boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user grants the corresponding consent by checking the appropriate boxes. This ensures that such cookies are only placed on the user's device if consent has been granted.
The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
13) Rights of the Data Subject
13.1 Applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data. Reference is made to the legal basis listed for the respective conditions for exercising these rights:
Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2 RIGHT OF OBJECTION
If, as part of a balancing of interests, we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time, with effect for the future, for reasons arising from your particular situation.
If you exercise your right of objection, we will stop processing the data in question. However, we reserve the right to further process your data if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and fundamental freedoms, or if the processing serves to assert, exercise, or defend legal claims.
If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing, and – where applicable – also by the respective statutory retention period (e.g., retention periods under commercial and tax law).
When personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data in question will be stored until you revoke your consent.
If statutory retention periods exist for data processed within the framework of legal or quasi-legal obligations based on Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.
When personal data is processed on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When personal data is processed for direct marketing purposes on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection pursuant to Art. 21 (2) GDPR.
Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
